Founder-led. In practice since 1997. You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.
Brand Guidelines

Brand Guidelines

We write a rulebook for your brand so everyone uses the right colors, fonts, and logo every time. Think of it like a recipe card that makes sure the cookies taste the same no matter who bakes them.

$4,997 — Scope Your Project

The Problem

Flint growing businesses lose brand equity when multiple team members and agencies apply logos, colors, and messaging inconsistently across materials.

Our Solution

AppWT creates brand guidelines that ensure consistent application. Your brand appears cohesive across all channels regardless of who creates materials.

Our Method

Logo usage rules with clear spacing and minimum sizes

Step 1 of our brand guidelines process.

Color palette with print and screen values

Step 2 of our brand guidelines process.

Typography scale and pairing rules

Step 3 of our brand guidelines process.

Correct and incorrect usage examples

Step 4 of our brand guidelines process.

Imagery and tone-of-voice direction

Step 5 of our brand guidelines process.

Shareable PDF anyone on the team can follow

Step 6 of our brand guidelines process.

Package Options

Brand Guidelines

From $4,997

We write a rulebook for your brand so everyone uses the right colors, fonts, and logo every time. Think of it like a recipe card that makes sure the cookies taste the same no matter who bakes them.

Common Concerns

We write a rulebook for your brand so everyone uses the right colors, fonts, and logo every time. Think of it like a recipe card that makes sure the cookies taste the same no matter who bakes them.

Our brand guidelines packages start at $4,997. All pricing is transparent with no hidden fees.

Call +1 (888) 565-0171 or use the contact form on this page for a free scoping session. We will outline the work, timeline, and investment.

Yes. Our Livonia, Michigan headquarters serves clients nationwide across the United States, plus Canada, the United Kingdom, Australia, the Netherlands and South Korea.

Scope Your Brand Guidelines Project

Free scoping session. No obligation. Detailed proposal within 48 hours.